Supporting basketball’s best
marc.zarefsky@gmail.com2026-03-24T09:45:53-05:00NBA agent Austin Brown shares why storytelling is 'the most important tool I have in my toolkit'
Finding community a long way from home
marc.zarefsky@gmail.com2026-06-02T15:39:12-05:00Higher Ed Story Talk Where each week, one marketer answers one question about storytelling on campus. This week, let's hear from Heidi Pitts, assistant director of digital marketing and media at Whitman College in Walla Walla, Washington. Q: What’s the most unexpected place you’ve found a great story on campus? Technically, the story wasn’t on campus at all — it was on the way to campus. A flight cancellation in Seattle stranded 15 new international students who were traveling to Whitman for...
Sharing a National Park’s story
marc.zarefsky@gmail.com2026-03-17T10:08:24-05:00Franky Otero talks about 'the grandeur of nature' and how storytelling is critical to his work as a Park Ranger.
Storytelling in Higher Ed
marc.zarefsky@gmail.com2026-03-10T09:45:51-05:00Discover a new newsletter devoted to a school's most important asset
Building a TRiiBE
marc.zarefsky@gmail.com2026-03-03T08:38:04-06:00Co-founder Tiffany Walden explains why her approach to storytelling influenced the success of a budding digital media platform.
The stories you don’t realize you’re telling
marc.zarefsky@gmail.com2026-02-10T09:00:44-06:00Business coach Ed Gandia explains why internal narratives are often the most impactful form of storytelling — for better and for worse.