Hey, I’m Marc.
I am a content strategist and writer who uses the power of storytelling to inspire action.
I believe stories have the power to uplift others and transform lives. People have been telling stories since the days of cavemen, and today they can be one of the most valuable tools in an organization’s toolkit. The trick is knowing how to use stories effectively.
That’s where I come in. I’ve used storytelling to help:
- universities attract prospective students
- non-profits raise hundreds of thousands of dollars
- membership associations educate their member bases
- research centers showcase key data findings
You name it and I’ve likely helped create content about it. AI? Yep. Leadership? For sure. Healthcare? More times than I can count.
We all have stories to share. Want to use yours to inspire?
Learning from the top university incubator
Storytelling has been key for the more than 1,500 startups developed at The Garage at Northwestern University
A unified brand doesn’t require one voice
Megan Silvey explains how giving programs room to tell their own specific stories can help support a bigger institutional message.
Bringing storytelling to a new school
Higher Ed Story Talk Where each week, one marketer answers one question about storytelling on campus. Happy Monday Reader, it's been a few weeks since the last issue came out, but after a phenomenal family vacation in California, I'm back and ready to roll. I'm super excited to share this week's issue because it features someone I've looked up to from a far for several years now. Nathan Jorgensen is the chief of strategic marketing and enrollment communications manager at The Ohio State...
Measuring the impact of your content
Higher Ed Story Talk Where each week, one marketer answers one question about storytelling on campus. Happy Monday Reader, get ready to hear from Devin Purgason, associate vice president for student experience, marketing and outreach at Forsyth Technical Community College. The American Marketing Association named Devin the Emerging Marketer of the Year in Higher Education in 2024. Q: How are you measuring the impact of your storytelling efforts, even if it’s not perfect? Imperfectly, and I...