Spotlight on storytelling
Discover how important stories are for any job — and any industry
Stories have the power to move us. Move us to tears. Move us to action. Move us to want more.
Storytelling is all around us, and it can be found in unlikely places. Join me as I introduce you to people who leverage storytelling in unique ways — and offer advice on how you can use it too.
Keeping the kid inside you alive
To Pulitzer Prize-winning author Jonathan Eig, everyone’s a storyteller. Some just have more of a knack for it. Jonathan is one of those people.
Communicating trust in crisis
Bradley Akubuiro discusses his new book, "Faster. Messier. Tougher.," and the value of storytelling in crisis communications.
Writing for the President
Stephen Krupin reflects on his time as a speechwriter for President Obama and shares why storytelling remains critical to his work.
Supporting basketball’s best
NBA agent Austin Brown shares why storytelling is 'the most important tool I have in my toolkit'
Sharing a National Park’s story
Franky Otero talks about 'the grandeur of nature' and how storytelling is critical to his work as a Park Ranger.
Storytelling in Higher Ed
Discover a new newsletter devoted to a school's most important asset
Building a TRiiBE
Co-founder Tiffany Walden explains why her approach to storytelling influenced the success of a budding digital media platform.
The stories you don’t realize you’re telling
Business coach Ed Gandia explains why internal narratives are often the most impactful form of storytelling — for better and for worse.
A change of heart
An unexpected brush with death taught Dr. Alin Gragossian how impactful storytelling can be.
Drawing viewers into a story
3D chalk artist Nate Baranowski explains how his perspective on storytelling helps guests immerse themselves in his work.
A capella group puts unique spin on holiday stories
Meet the singers parodying top songs to connect Jews with their heritage while entertaining audiences along the way.
Crafting stories in kindergarten
Alyssa Zuravel relies on a passion for storytelling to help kids develop their own love for school.
Music and storytelling on Broadway
Ian Weinberger spent 1,199 shows as music director of Hamilton. Discover how he and the hip-hop phenomenon can make you a better storyteller.
Shaping stories in Hollywood
Andre Gaines talks about his new ESPN documentary, his narrative feature film debut, and what storytelling lessons people can learn from Hollywood.
A storytelling journey
Veronica Appleton's passion is to take on challenges and use storytelling to open doors for people who may not be able to open them for themselves.
Devices 4 The Disabled
Nonprofit co-founder Bob Shea shares how storytelling helped his nonprofit grow — and transform lives.
Selling stories at scale
Prateek Mathur had an idea he thought would make him rich. It didn't. He had another idea that was a surefire moneymaker. Again, he struck out. That's often the life of a startup founder. It's a life Prateek knows well.
Rewriting the marketing funnel
Todd Unger, chief experience officer at the American Medical Association, explains why storytelling matters to marketing and customer experiences.
Creating Memorable Events
What was the first live concert you remember going to? What stands out about the experience? How did it make you feel? For Elizabeth Paige Fierman, the answer to that first question was a sold-out NSYNC concert in Albany, New York.
Championing Chiefs of Staff
Clara Ma shares how storytelling impacts her day-to-day work as founder and CEO of Ask a Chief of Staff, a resource hub and community dedicated to helping aspiring and current Chiefs of Staff connect, learn, and grow professionally.
Baking stories with love
As the daughter of an Algerian immigrant, Sarah Gartzman routinely opened her lunch bag growing up and longed for a crustless peanut butter and jelly sandwich tucked neatly into a Ziploc bag like her friends. Instead, she'd find couscous or a stuffed pastry known as brik.
The Fresh Prince of … Carolina?
Dan LaTorraca was the manager of digital content and strategy for the Carolina Panthers when his mind went to The Fresh Prince of Bel-Air. The next morning, he reached out to the Panthers' head of public relations to give him a warning. "I'm going to try something stupid," LaTorraca said.
Illustrating stories with joy
Enter the Lo Harris Universe and you’ll find vibrant colors, sparkles of confidence and a rocket of joy. Characters pop with diverse hues, full lips and brows, and dynamic poses. Its creator is Lauren “Lo” Harris, a NYC-based artist, educator and illustrator whose creations and storytelling feel like a party.
Telling other people’s stories
Emily Sutherland is a ghostwriter and storyteller who has written for and on behalf of clients professionally for more than 20 years. Being a good writer comes down to being a good listener — and a good storyteller.
Carving a story in trees
What adjectives come to mind when you think of a chainsaw? Sharp? High-powered? Deadly? How about expressive? With each flourish of one of his 18 chainsaws, tree carver Simon O’Rourke finds a way to bring life to a lifeless object.
Telling George Floyd’s full story
In the aftermath of George Floyd's murder, Robert Samuels didn't want to know about Floyd's death. He wanted to know about Floyd's life. Samuels earned the trust of Floyd’s family and closest friends — many who previously refused interview requests — and crafted a powerful tale of hope and horror.


























