STORIES2025-12-05T09:25:08-06:00

Spotlight on storytelling

Discover how important stories are for any job — and any industry

Stories have the power to move us. Move us to tears. Move us to action. Move us to want more.

Storytelling is all around us, and it can be found in unlikely places. Join me as I introduce you to people who leverage storytelling in unique ways — and offer advice on how you can use it too.

Keeping the kid inside you alive

To Pulitzer Prize-winning author Jonathan Eig, everyone’s a storyteller. Some just have more of a knack for it. Jonathan is one of those people.

Selling stories at scale

Prateek Mathur had an idea he thought would make him rich. It didn't. He had another idea that was a surefire moneymaker. Again, he struck out. That's often the life of a startup founder. It's a life Prateek knows well.

Creating Memorable Events

What was the first live concert you remember going to? What stands out about the experience? How did it make you feel? For Elizabeth Paige Fierman, the answer to that first question was a sold-out NSYNC concert in Albany, New York.

Championing Chiefs of Staff

Clara Ma shares how storytelling impacts her day-to-day work as founder and CEO of Ask a Chief of Staff, a resource hub and community dedicated to helping aspiring and current Chiefs of Staff connect, learn, and grow professionally.

Baking stories with love

As the daughter of an Algerian immigrant, Sarah Gartzman routinely opened her lunch bag growing up and longed for a crustless peanut butter and jelly sandwich tucked neatly into a Ziploc bag like her friends. Instead, she'd find couscous or a stuffed pastry known as brik.

The Fresh Prince of … Carolina?

Dan LaTorraca was the manager of digital content and strategy for the Carolina Panthers when his mind went to The Fresh Prince of Bel-Air. The next morning, he reached out to the Panthers' head of public relations to give him a warning. "I'm going to try something stupid," LaTorraca said.

Illustrating stories with joy

Enter the Lo Harris Universe and you’ll find vibrant colors, sparkles of confidence and a rocket of joy. Characters pop with diverse hues, full lips and brows, and dynamic poses. Its creator is Lauren “Lo” Harris, a NYC-based artist, educator and illustrator whose creations and storytelling feel like a party.

Carving a story in trees

What adjectives come to mind when you think of a chainsaw? Sharp? High-powered? Deadly? How about expressive? With each flourish of one of his 18 chainsaws, tree carver Simon O’Rourke finds a way to bring life to a lifeless object.

Telling George Floyd’s full story

In the aftermath of George Floyd's murder, Robert Samuels didn't want to know about Floyd's death. He wanted to know about Floyd's life. Samuels earned the trust of Floyd’s family and closest friends — many who previously refused interview requests — and crafted a powerful tale of hope and horror.

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