Prateek Mathur had an idea he thought would make him rich. It didn't. He had another idea that was a surefire moneymaker. Again, he struck out. That's often the life of a startup founder. It's a life Prateek knows well.

Todd Unger, chief experience officer at the American Medical Association, explains why storytelling matters to marketing and customer experiences.

What was the first live concert you remember going to? What stands out about the experience? How did it make you feel? For Elizabeth Paige Fierman, the answer to that first question was a sold-out NSYNC concert in Albany, New York.

Clara Ma shares how storytelling impacts her day-to-day work as founder and CEO of Ask a Chief of Staff, a resource hub and community dedicated to helping aspiring and current Chiefs of Staff connect, learn, and grow professionally.

As the daughter of an Algerian immigrant, Sarah Gartzman routinely opened her lunch bag growing up and longed for a crustless peanut butter and jelly sandwich tucked neatly into a Ziploc bag like her friends. Instead, she'd find couscous or a stuffed pastry known as brik.

Dan LaTorraca was the manager of digital content and strategy for the Carolina Panthers when his mind went to The Fresh Prince of Bel-Air. The next morning, he reached out to the Panthers' head of public relations to give him a warning. "I'm going to try something stupid," LaTorraca said.