STORIES2025-12-05T09:25:08-06:00

Spotlight on storytelling

Discover how important stories are for any job — and any industry

Stories have the power to move us. Move us to tears. Move us to action. Move us to want more.

Storytelling is all around us, and it can be found in unlikely places. Join me as I introduce you to people who leverage storytelling in unique ways — and offer advice on how you can use it too.

Communicating trust in crisis

Bradley Akubuiro discusses his new book, "Faster. Messier. Tougher.," and the value of storytelling in crisis communications.

Telling a brand’s story

Elisa Padilla helped rebrand the Brooklyn Nets and Miami Marlins, served as head of product launch at Apple, and was the senior vice president for creative strategy and partnership marketing for Roc Nation. Today she is a brand consultant and advisor, a role that allows her to continue flexing the storytelling muscles she's showcased throughout her career.

Home is where the story is

Lynn Briskin is a realtor with 100% customer satisfaction for the past 15 years. For the last 10 years she was selected as a Five Star Real Estate Agent by Chicago Magazine. In her office of more than 200 agents, she is consistently in the top five. What's her secret? One of them is her stories.

Fruits, vegetables and stories

Bianca Deslouches' job is to live in the future. Her official job description may not say that, but as senior director of innovation strategy at Daily Harvest, it is the responsibility of her and her team to collaborate with customers to dream up the company's next great culinary innovations.

Storytelling for all ages

To Jonathan Eig, everyone’s a storyteller. Some just have more of a knack for it. Eig is one of those people. Dubbed a “master storyteller” by none other than Ken Burns, Eig is now in the spotlight for partnering with Burns as consulting producer on a new four-part documentary on Muhammad Ali inspired by Eig's biography.

Storytelling and the future of esports

By the time Jeff Eisenband was in kindergarten, he was already hooked on video games. Twenty years later, Eisenband has turned video games into a career, not as a player, but as a sports/esports journalist. He is a host, analyst, reporter and writer who covers sports, gaming and esports — yes, there's a difference between the two.

Building communities on social media

Captivating stories sometimes come out of the most surprising places. For Scott Emalfarb, that place was an armwrestling competition. Emalfarb, who is president of Fresh Content Society, captured a short cell phone video for the World Armwrestling League that within five days was viewed more than 50 million times.

Ready to Talk?

Go to Top