This week, meet Adam Stoltz, director of enrollment marketing at the University of Idaho, where he’s worked since 2019.
Q: What’s one story you wish your institution would tell more often?
I wish we highlighted more stories about the full student journey, especially first-generation and underrepresented students who overcome challenges to thrive.
Their experiences reflect the heart of our mission and show prospective students what is possible when an institution is truly supportive.
What I love about this answer:
I really respect Adam for his honesty with this one. It can be easy to fall into the trap of searching for big-name alumni as a way to showcase who chose your school. While those stories can be incredibly inspiring, they’re not often relatable.
The stories that Adam mentioned — the ones that capture the full student experience — that’s what prospective students want to hear about.
They want to see someone who was in a similar position to them.
They want to read about a first-generation student’s reservations about choosing a school.
They want to hear from an underrepresented student about whether they found a place to belong on campus — and how they found it.
They want the full student experience.
You may need to do some digging to find some of those stories, but as Adam explained, by highlighting those examples and demonstrating how your school supports the complete student journey, you make your content more relatable.
Yes, you’re promoting your school. But really, you’re promoting possibilities.
And that’s what ultimately helps prospects see themselves at your school.
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How do you make sure you stay true to your storytelling ideals when you take a new job? I’d love to hear what you think.
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