I may be biased, but I firmly believe that storytelling is the most important asset available to colleges and universities today. How you communicate what differentiates your institution and how you prepare students to make a difference in the world has never been more important.

That’s why I’m so excited to introduce a new newsletter all about how higher ed marketers view and utilize storytelling today.

  • Where is the most unexpected place on campus they found a story?
  • What is one story they wish their school would tell, but doesn’t?
  • How do they engage students and faculty in the storytelling process?
  • How are they incorporating AI into their storytelling?

Each week, “Higher Ed Story Talk” will share one storytelling-related question and one answer from someone involved in higher ed marketing. Learn from professionals representing top-ranked universities, innovative academic programs, community colleges, higher ed focused agencies, and more.

Nothing is changing with this “Spotlight on Storytelling” newsletter. I’ll be back with a new spotlight next week … and get ready, because it’s a good one!