Spotlight on storytelling

Discover how important stories are for any job — and any industry

Stories have the power to move us. Move us to tears. Move us to action. Move us to want more.

Storytelling is all around us, and it can be found in unlikely places. Join me as I introduce you to people who leverage storytelling in unique ways — and offer advice on how you can use it too.

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The stories you don’t realize you’re telling

The stories you don’t realize you’re telling

Business coach Ed Gandia explains why internal narratives are often the most impactful form of storytelling — for better and for worse.

Building communities on social media

Building communities on social media

Captivating stories sometimes come out of the most surprising places. For Scott Emalfarb, that place was an armwrestling competition. Emalfarb, who is president of Fresh Content Society, captured a short cell phone video for the World Armwrestling League that within five days was viewed more than 50 million times.

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