Treating AI as a full-time co-worker
marc.zarefsky@gmail.com2026-10-19T10:53:01-05:00Denise DeVries reecently gave a speech called "Dear AI, Please Help Me With Everything!" I wanted to know she's using AI to help with storytelling.
marc.zarefsky@gmail.com2026-10-12T11:14:12-05:00
Katie Storms shares how she creates compelling content when budgets and time are stretched thin
Learning from the top university incubator
marc.zarefsky@gmail.com2026-10-05T14:25:10-05:00Storytelling has been key for the more than 1,500 startups developed at The Garage at Northwestern University
A unified brand doesn’t require one voice
marc.zarefsky@gmail.com2026-09-28T18:56:05-05:00Megan Silvey explains how giving programs room to tell their own specific stories can help support a bigger institutional message.
Bringing storytelling to a new school
marc.zarefsky@gmail.com2026-10-05T13:53:01-05:00Higher Ed Story Talk Where each week, one marketer answers one question about storytelling on campus. Happy Monday Reader, it's been a few weeks since the last issue came out, but after a phenomenal family vacation in California, I'm back and ready to roll. I'm super excited to share this week's issue because it features someone I've looked up to from a far for several years now. Nathan Jorgensen is the chief of strategic marketing and enrollment communications manager at The Ohio State...
Measuring the impact of your content
marc.zarefsky@gmail.com2026-10-05T13:53:02-05:00Higher Ed Story Talk Where each week, one marketer answers one question about storytelling on campus. Happy Monday Reader, get ready to hear from Devin Purgason, associate vice president for student experience, marketing and outreach at Forsyth Technical Community College. The American Marketing Association named Devin the Emerging Marketer of the Year in Higher Education in 2024. Q: How are you measuring the impact of your storytelling efforts, even if it’s not perfect? Imperfectly, and I...