Higher Ed Story Talk Where each week, one marketer answers one question about storytelling on campus. Happy June! This week, we're talking with Jeff Holeman, director of marketing at the University of Florida's Warrington College of Business. He's worked at UF since 2023. Prior to that, he was director of marketing and communications at the University of Rochester. Q: Where do you like to turn for storytelling inspiration, either in higher ed or outside of it? One of the biggest storytelling...

Higher Ed Story Talk Where each week, one marketer answers one question about storytelling on campus. Happy Monday! This week, I'm excited to introduce you to Cristina Lopez Yakimenko, director of marketing and analytics at Florida International University (FIU). Prior to her current role, she spent nearly five years as the associate director of marketing and analytics at the FIU Chapman Graduate School of Business. Q: What’s the most unexpected place you’ve found a great story on campus?...

Higher Ed Story Talk Where each week, one marketer answers one question about storytelling on campus. It's Monday, and that means it's time for another edition of Higher Ed Story Talk. Today let's hear from Jenny Petty, who became vice president of industry relations and advisory services at higher ed marketing agency SimpsonScarborough in January. She also is co-chair of the 2026 AMA Symposium for the Marketing of Higher Education. Prior to SimpsonScarborough, Jenny was vice president for...

Higher Ed Story Talk Where each week, one marketer answers one question about storytelling on campus. Happy Monday! Today we're getting honest with Martin Beck, executive director of strategic marketing and communications at Soka University of America, located in Southern California. Q: What’s one story you wish your institution would tell more often? The story of what students are actually thinking about. Soka University of America attracts students who chose a small, values-driven liberal...

To Pulitzer Prize-winning author Jonathan Eig, everyone’s a storyteller. Some just have more of a knack for it. Jonathan is one of those people.

Higher Ed Story Talk Where each week, one marketer answers one question about storytelling on campus. This week we're talking with Christian Ponce, executive director of university marketing at Indiana State University in Terre Haute, Indiana. Q: What’s a common storytelling mistake you see in higher ed, and how would you fix it? Ensuring the character in the story is the right one. Universities should never put themselves as the hero. That’s a misstep. I saw a school that regretfully...